About : BrainPlus is a startup Neurofeedback Clinic based in Gdynia. 247©STUDIO has partnered with B+ since their inception in 2016, developing their visual identity and web presence. It was important that the identity reflected the young, ambitious energy of whole team. The main idea was that the image was more lifestyle then medical. We designed the brand to help them stand out in landscape full of unimaginative Neurofeedback Clinics. We achieved this with an identity full of colour and a brave tone of voice. For Brain Plus, we used the bold combination of orange, white, and purple. We also experimented with new typographic treatments contrasting sans-serif and serif fonts Gaspo Slab, Ubuntu, with accents of the elegant font Poppins. Simple, bold, geometric shapes punctuated the materials where we created subtle optical illusions through the manipulation of dots and depth of field.
Design : Karol Imialkowski , Oskar Podolski , 247 Studio
